Growing the subscription revenue for Mail + application and website is a key goal for DMG Media and the Data Analyst – Audience will generate analytics and insight to support this growth.
Working as part of the audience development team you will become the expert on site performance and help editorial teams create the right mix of content and features. As well as the Mail + app and website you will also measure the performance of our presence on social media.
Your core role will be to help this team identify and focus on the drivers of audience growth. This role needs a strong analytical background but also an ability to see beyond the numbers and help direct the team’s behaviour accordingly.
The ideal candidate for the Data Analyst – Mail + Audience position will have had experience in an analytical role within a digital business, preferably content based. You will have excellent presentation skills and have the ability to write strong reports and deliver results in a confident manner.
Lead analytics on Mail + to develop an in depth understanding of user behaviour
Identify content areas that can reach target audiences and drive increased traffic volumes and subscriptions
Be the key point of contact for Editorial, Marketing and Product teams wanting insight into performance
Work with the team to develop and operate reporting dashboards and produce custom reports and insight for stakeholders
Monitor site activity against traffic and subscriptions forecasts and manage communications around performance
Experience in an analytical role at a digital business, preferably content based
Extensive knowledge of advanced web analytics solutions, with experience in Mixpanel, Google Analytics and other reporting tools
Experience with making technical changes to a website and application either via tag management solutions or working with a development team
Strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision-making
Interest in News and Digital publishing