Digital Marketing Executive
Come join our small but growing team, working in Central London…and from home sometimes.
You will report to our very talented and wonderful Senior Marketing Manager and work in a fun, challenging and highly rewarding environment.
You’ll have a few years marketing experience with a digital focus/bias and be open to learning, growing and expanding your horizons.
You will work across multiple client projects in the built environment / spaces and places as well as on the promotions of our very own brands – Conductor and Conductor CX.
Client/Project specific duties
Working for Conductor clients on a project specific basis, in conjunction with and supported by a senior team member/s:
Social Media: Planning and ownership of Content Calendar, creation of content, social media fulfillment and management across face book, LinkedIn, twitter and Instagram including writing and overseeing photography and film porduction
Advertising & Media: keeping media schedules up to date and coordinating adverts to go to print/digital. Briefing in changes to creative agencies and ensuring that adverts are supplied to meet deadlines.
Social campaigns: set up and manage paid social (e.g. Facebook and LinkedIn)
PR: day to day management of PR agencies and filtering of leads and activation ideas including giving site tours
Analysis & Reporting: using Google Analytics, SEO/ PPC and other similar reports to create a holistic report to be issued on a regular basis that covers leads, return on investment and trends
Property Portals (rightmove, zoopla): ensuring that the on-site agent teams are refreshing these regularly. Maintaining correct information, creating and issuing assets to the teams and creating regular reports
CMS Management: Keeping client project websites up to date and making ad-hoc changes or publishing new content and creation and distribution of client newsletters
Database Management: Helping to segment for targeted campaigns
CGI and Imagery: assist with the creation of CGIs and photography shoots including briefing and on-location assistance
Events: planning and implementation of events including working at the event to assist with event management as well as keeping an industry event calendar
Project Management: taking notes at meetings, including preparation and distribution of meeting minutes
Research: desk-based research on competitors, new markets and website audits
Logistics: for example, co-ordinating the move of furniture in show apartments and organisation of marketing suites etc.
Conductor’s own marketing:
Social Media: Management of Conductor’s social media accounts including content planning and creation with a strong focus on Instagram and LinkedIn, including management of approval system
Presentations: Help to create pitch documents, Conductor credentials and other business or client presentations – brand guardian to ensure all comms are on brand
Website: Keeping the Conductor website (www.conductor.london) and Conductor CX (www.conductorcx.london) up to date (new team members, new services added) and creating case study content/sourcing imagery
Marketing: Responsible for regular Conductor newsletter including content, set up (Mailchimp) distribution and analytics
Events: Conductor marketing event organistaion and industry event calendar
Database management: includes management of existing customer and client database/s (through our CRM system)
Administration: General administrative duties as required to assist with the smooth running of the business, projects and to provide support to the team
Required experience, skills and professional qualifications:
2-3+ years marketing experience with a digital marketing focus
Digital Marketing qualification/s
Adobe Photoshop and InDesign capabilities
Experience of using Meta (Facebook) Business
Management of Social Media accounts
Track record using Google Anlalytics
Excellent writing skills – ability conceive and write content
Knowledge of tools to reach Southeast Asian audiences such as We Chat (a bonus)
A passionate marketeer who can bring skills to the teams and who is willing to learn about the cool industry (spaces and places) we work in
IT requirements: Microsoft suite – excel and powerpoint proficiency, Mailchimp (other email software), Wordpress CMS, Google Analytics, CRM systems.
We are looking for an individual that is both a personality and cultural fit for the business and who has the following attributes:
Creative and innovative thinker and problem solver
Ability to make things happen – starter/finisher
Able to communicate effectively at all levels – team player
High level of self-awareness
Positive attitude and energy; ‘Positively Charged’
Desire to achieve exceptional standards
Intelligent and sharp
Honest and trustworthy
Desire to “go the extra mile”
An appreciation of a small business enterprise culture, including working within a ‘co-work’ and/or ‘off-site’ environment
A demonstrable interest in social purpose / impact
We bring science and soul to spaces and places
Conductor was born from the desire to help our clients make the most of their spaces and places with the goal of enabling their participants to thrive. We help our clients to identify and understand their audiences, to connect with and convert them to customers. And then, ensure a customer experience to enhance satisfaction, retention and reputation alike.
Based on our three pillars of Explore, Generate, Experience; we use data fused with human-led insight, and our bespoke tried and tested systems and services, to create and deliver successful go-to-market strategies. These strategies help their clients deliver all-encompassing, resilient and prosperous spaces and places.
We’re a team of experienced research, marketing and strategy professionals with a true love of spaces and places and how they make people feel.
Our core consultancy pillar provides services and an in some cases ‘in-house’ marketing solutions, to real estate businesses. From funds and investors to private and public developers to government bodies, across all asset classes, with a focus on residential-led development.
We create and deliver place purpose and marketing strategies in line with our clients commercial drivers starting always with research, data and insights to understand the fabric of existing and future communities, and the drivers of the many audiences and stakeholders. We then fulfil these strategies with a mix of delivery from our internal team and from a tried and tested partner supply team, including creatives. All the while we gather data and analytics to ensure ongoing evidence-based marketing strategies and effective marketing spend/ROI, with the ultimate aim of fostering customer and community engagement and retention for our Clients.
Our work has spanned the Build to Rent, Co-living, Residential Market Sale, Later Living and Regeneration sectors; working for clients such as OPDC, Places for People/Balfour Beatty, Node, Alloy MTD, Hines, Federated Hermes, Unibail-Rodamco-Westfield, Canary Wharf Group, Elysian, Yoo, Apache and Concorde Pacific/Brookfield Multiplex/W1.