Graduate CRM Manager

London, UK
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Applications for this job have closed.

    About the Job

    As a Graduate CRM Manager, you will be joining our VIP product marketing team where you will learn the processes and skills needed to be a top-class CRM Manager within the Free to Play industry. As part of your role you will be handling campaign setup of special offers, engagement campaigns, lifecycle programs, customer communication messages (emails, push, pop-ups) and campaign analysis. In addition, you will be closely working with the Product, Art, Customer Service, VIP and Data Science teams with the aim of improving our player user experience. You will also be responsible for increasing engagement, retention and monetization of VIP players for all the apps across our network.

    Generating ideas of new engagement, monetization and retention campaigns
    Configuring CRM campaigns, reviewing asset quality and ensuring error-free execution
    Managing customer communication channels (email, push, FB bot, etc.)
    Writing detailed art briefs and engaging marketing messages
    Assisting with pre and post campaign analysis
    Liaising with individual app teams to improve the overall experience for VIP players
    Assisting in larger projects to improve our overall targeting, execution and analysis for campaigns
    About You

    You are keen to learn!
    You have great interpersonal skills and able to communicate effectively with your team members and other teams across the business
    You are creative and love coming up with new ideas
    You have excellent written and spoken English communication skills
    Have good excel skills, any coding languages is a plus
    Relevant bachelors degree in a STEM field
    Have good technical knowledge
    You have an eye for detail and can apply logical thinking when managing complex tasks
    You are super organized
    You are flexible, team-oriented and willing to work in a fast-paced environment
    You will be data driven and can understand complex data sets
    You have experience of collaborating on big projects
    Up to 5% employer pension contribution with Aviva
    Private Health insurance with Vitality
    Full dental insurance
    Life Insurance
    Long term disability insurance
    25 days’ holiday + Christmas PTO
    Bonus scheme
    Eyecare vouchers
    Perkbox Access
    Events throughout the year (virtual at present!)
    Free coffee shop/free food throughout the week
    Takeaway/food delivery allowance during Covid-19 WFH period
    Subsidised Gym

    Tagged as: Creative, Management, Marketing




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